Facebook has a massive community with approximately 1.5 billion active users which equates to nearly a quarter of people on Earth.
Let’s just pause for a moment…. Do you know what that means? It means that more likely than not your existing and prospective customers use Facebook.
Apart for a few exceptions – a co-ordinated Facebook strategy is now a must-have for companies serving B2B & B2C markets.
But merely running Facebook Ads is not a recipe for success. To ensure ROI & conversion a systemised and co-ordinated, including:
- Being cognisant of your target audience
- Understanding the need or problem solving
- Crafting a compelling opt-in offer
- Designing an optimised landing page,
- Creating copy and images to stand out in a crowded news feed.
In addition, it also involves effectively following up with the leads you acquire. Ideally with both a marketing automation tool like Infusionsoft & personalised human contact.
If you’re wondering how you can run Ads for your business successfully on Facebook, it’s time to download our free guide.