Are you a small or medium local business depending on foot or local online? Then local Google search rankings can be a very good source of generating leads. Being a small or medium brings lots of challenges. To start with, you compete with large online businesses that dominate nationwide searches through paid ads & SEO. […]
About Nupur Datta
Nupur is the Digital Marketing Lead at VooDu. She believes that each business is unique and needs a unique digital strategy to succeed online. She has over 8 years of experience in Digital Marketing and has successfully managed online marketing landscape with her extensive knowledge in web design & development, search engine optimisation, pay per click advertising and online marketing campaigns, social media marketing strategy, social media marketing & creative content marketing.
Entries by Nupur Datta
Bounce rate is a metric relating to visits on a webpage in which a visitor left your website from the entrance page without interacting with the content or the page. It is one of the most powerful metric provided by Google Analytics but ignored by many marketers. A reduction in bounce rate can lead to […]
The benefits of importing from China to Australia will always centre on cost. Australia just can’t compete with ‘the world’s’ factory on manufacturing, clothing and printing so China becomes a cost-effective option for most businesses. However, if you don’t work with the right people, suppliers or materials, importing from China could end up costing you […]
We’ve all heard the terms digital marketing, on-line marketing & internet marketing being discussed by every agency, client, blogger, student, marketer across the globe. Some of these same people used to talk about traditional marketing, but not so much of late Today significant budget is being spent on digital marketing & if you believe the […]
When working with a signwriter to create your signage for advertising or branding it helps to know your options to ensure you choose something that is not only cost effective, lasts for the required length of time but most importantly, looks good. The look and feel of your signage can help to give your customers […]
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