Facebook has a massive community with approximately 1.5 billion active users which equates to nearly a quarter of people on Earth. Let’s just pause for a moment…. Do you know what that means? It means that more likely than not your existing and prospective customers use Facebook. Apart for a few exceptions – a co-ordinated […]
About John Paola
John’s mission is to help marketing & business professionals to close the modern marketing knowledge gap. While the digital economy presents almost limitless opportunities, many marketing managers & entrepreneurs are feeling overwhelmed by changing buyer behaviour, technology disruption & the skills gap. With over 20 yrs of experience across sales, marketing, demand generation & automation tech, John has coached both large organisations like AMEX, Sensis, Telstra and SMB’s like SMSFWorks, on how to design & implement easy to manage customer acquisition and retention programs.
Entries by John Paola
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